STORYdriven
(a step-by-step guide to creating a simple, compelling story for your organization)
generative-AI is making strategic storytelling more important than ever, but it can’t help you simplify your story… that’s your job (and it’s really hard).
We know, because we’ve helped hundreds of companies (startups & enterprise) simplify their story and tell it in the most compelling way possible. Our unique approach, called STORYdriven is still scoring a 10 out of 10, so we know it's effective. In this brief, we share our proven framework so you can do this yourself* (although we’re happy to help if you need that:)
A step-by-step guide to creating a simple, compelling story for your organization.
WHY genAI HAS MADE STORYTELLING MORE IMPORTANT THAN EVER
… helping leaders reimagine their solutions, vision & strategy through a genAI lens is a big part of our focus these days. It makes sense because genAI is so profoundly disruptive that recalibrating has become mission-critical for almost every company, but here’s the thing… as soon as you and your leadership team align on what success looks like for your organization, you’re going to have an urgent need to tell your story (because helping people see what you see is a critical first step in aligning your organization, your partners and your investors on the new direction).
PURPOSE STORY vs. BRAND/PRODUCT STORY
To be clear… we’re not talking about a typical product video here… this is about the underlying purpose… the reason why your work is so compelling. The job of the Purpose Story is to convince people to come on the journey with you… to place a bet on you and your organization because you’re focused on solving such an important problem and have a clear and compelling vision. The purpose story makes it easy for people to understand how this could make a massive impact (and become incredibly valuable in the process). Again… it’s not about getting people to buy your product, it’s about giving people a glimpse into your vision, your strategy and your passion.
WHY BOTHER? because, without a compelling Purpose Story, it’s next to impossible to attract talent and capital, people simply won’t have a reason to invest their money and heartbeats to help bring your vision to life.
PROVEN APPROACH
The approach we’re sharing here is simple to follow and remarkably effective… we know that because we’ve helped more than 200 companies craft their Purpose Story (and they consistently give us a 10 out of 10 ranking).
ROYALTY FREE LICENSE
a) it’s our mission to help as many entrepreneurs and change makers as we can / however we can
b) the need for strategic storytelling is skyrocketing as leaders adjust their vision & strategy to thrive in the generative AI era
… normally we are hired to work directly with the leadership team to help craft and produce their Purpose Story (and we still do that) but not everyone can afford the time and cost, so we decided to share the framework royalty-free, under Creative Commons license (STORYdriven © 2024 by John McDonald with Rampworth (a division of Time Capsule Trading Inc) is licensed under Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International ) so that anyone can use it.
