As a strategist, it's my job to help my clients outmaneuver their competition. If the business is undergoing change (and what business isn’t) we typically start by narrowing down the key forces at play, and developing a rock-solid thesis on how they are most likely to play out. It’s a powerful process, because it helps company leaders develop a compelling vision (to say nothing of driving strategy & innovation). It has a second benefit too, in that the story is much easier to tell, and that can be particularly helpful if you happen to be raising capital.
I was recently interviewed by Marc Stoiber, for a blog series on pitching investors, and we spent a fair amount of time discussing how and why the ‘forces of change’ need to find their way into your story.
I think he did a great job of capturing the big ideas: