Form Follows Digital

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This article (about Apples new head of retail)  is a great read for anyone who follows that sort of thing, but true to form, I got something else out of it.  As many know, I am deeply involved in a new technology for increasing online ROI (think deep search data meets visualization meets "aha"), so I have a passion for online opportunities for all businesses. In that spirit, one particular quote jumped out at me: 

"Digital is not an afterthought. Our design teams design for a landing page and the landing page dictates what the store windows will look like, not the other way round... every pound we spent digitally, we could potentially get ten times the reach that we could get physically."     Angela Ahrendts, Apple's Head of Retail