VISION & VALUE STRATEGY
The world is changing fast, and the ability to avoid disruption has become a critical leadership skill. As the same time, it takes no more effort to build and sustain a high value company than a low value one, even in times of massive exponential change.
In the past 30 years, businesses have been subject to just one system-wide existential, exponential factor that has drastically changed the world for all: processing power doubling every 24 months. Over the next 30 years, businesses will be subject to 18 such factors - each at similar or greater scale. On their own, any single factor could completely change the business landscape. When multiple converge, it becomes impossible for humans to predict the outcome and the speed at which is will be realized. Identifying, 'unpacking,' and understanding these exponential factors is key to creating and sustaining VALUE for both new and established organizations.
Our unique FORCEcasting™ process helps companies do just that - to get very clear on how their space is evolving. FORCEcasting™ demystifies the disruptive forces and shifts you vision ahead of the change curve, helping you out-maneuver and out-innovate your competition.
Our envisioning process helps the senior team create and articulate a genuinely compelling vision. This agile vision underpins a "Value Strategy" that enables creation and maintenance of corporate value through a time of even more rapid change than we have recently experienced.
BENEFITS - developing a shared THESIS about how relevant exponential FORCES are shaping the near future will drive and validate key insights, build alignment, spark innovation, and underpin an agile VISION and VALUE STRATEGY.
It's easier than ever to start a company, but harder than ever to build a business... we can help with that.
Working "IN" the business is a fact of life, but many entrepreneurs struggle to find time to work "ON" the business - despite the fact that it's the only possible way to maximize value.
Our approach is to join the senior team as a fractional resource, matching pace and spend with the company's resources and natural rhythm. We provide a practical framework, templates and content samples, and hands-on guidance. We do this without bringing a "one-size-fits-all" framework; instead, we work collaboratively with the team to ensure that the final output has genuine buy-in.
BENEFITS - a credible corporate package (strategy / business plan / financial model etc.) immediately adds value with investors and corporate partners. In addition, the process itself leads to greater clarity of purpose which leads to improved alignment for all stakeholders.
DIGITAL STRATEGY & MARKETING
Most companies get so distracted by SEO hype that they miss the low hanging fruit... we can help with that.
There are millions of people actively searching for the products and services offered by just about every business on the planet, and in most cases there are high profit opportunities to harvest that demand. Of course, not all search terms are profitable, so strategic targeting is critical. This is where the real opportunity lies, but it can't be done without clear visibility into the online behavior of both your prospects and your competition.
Rampworth has invested heavily into both tools and process for developing high-ROI targeting strategies. Our unique approach combines the power of SearchDoppler™ (for deep search data & intuitive visualization tools) with our proven analysis methodology. A great deal of effort has gone into demystifying the data, which has the dual benefit increasing engagement from non-technical business leaders, and increasing the number of unexpected insights and opportunities.
Of course, the whole point of pursuing a web strategy is to increase profitability, which is why our approach includes deep financial analysis, and why all of our recommendations are ROI driven. Our deliverables are directly actionable, and provide a dashboard which links downstream execution to clear financial targets.
BENEFITS - Whether you want to increase online sales, or to generate more qualified leads, Rampworth's web strategy process will help you earn the highest possible returns online.