The world is changing fast, and the ability to avoid disruption has become a critical leadership skill.  FORCECASTING™ goes a step further, demystifying the disruptive forces and shifting your vision ahead of the change curve, helping you out-maneuver and out-innovate your competition.

We live in a time of exponential change, and an ever expanding list of ‘disruptive forces’ (machine learning / sensors and wearables / cloud computing / platforms / new business models etc.) is accelerating and converging so quickly that virtually every business will experience significant disruption in the next 3 to 5 years.  

For those that see it coming, these changes bring opportunity. For those that don’t, risk. 

The solution is not to ignore the forces and hope for the best, but to ensure that your vision is based on an undistorted view of the speed and trajectory for the forces with the greatest potential to impact your success.

Genuine Innovation doesn’t need to be right for the world when it’s started… just when it's released.  In other words, if you’re developing for a future that doesn’t exist, you are destined to fail.  To avoid that fate, leaders need to ensure that their vision is based on an accurate view of the future. 

FORCECASTING is a proven process that helps you stress-test your foundational thinking and build alignment around vision, based on a clearly articulated thesis on how the forces impacting your success are most likely to unfold. Before you build your next MVP, trigger your next pivot, or place your next M&A bet, do a bit of FORCECASTING.


fast, inspiring and actionable

proven process for mapping your disruptive forces

Agile Strategy
clear strategy with a built-in mechanism for course-correcting as the forces shift.



FORCECASTING delivers several benefits:
     - Insights – see new opportunities and avoid previously unseen risks
     - Agility – sensitize the team to shifting forces to accelerate course correction
- Alignment - Stress-test key assumptions and adjust as forces shift (see Agile Strategy)
     - Spark Innovation - uncover fresh insights & opportunities for innovation & investment


in praise of FORCECASTING

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